Wendy Bronfein

Curio Wellness
Chief Brand Officer & Director of Public Policy

Wendy Bronfein is Co-Founder, Chief Brand Officer and Director of Public Policy at Curio Wellness. As a member of the executive leadership team, Bronfein drives the company’s legislative agenda across multiple states, oversees the Curio brand, and all corporate communications. Under her leadership, Curio Wellness has become Maryland’s leading medical cannabis company, securing 90% brand awareness within the first year of operations.

Prior to starting Curio Wellness in 2016, Bronfein served as Creative Director of On-Air Promotions at LIVE! With Kelly & Michael from 2014-2016. In this role she oversaw the team responsible for launch, stunt and daily episodic promotion of the show. Bronfein also worked for NBC Universal’s Oxygen network where she rose from Senior Producer and Editor in 2010 to Creative Director in 2014.

Bronfein was a Managing Producer at BBC Worldwide Americas from 2006-2010 and has also served in various freelance production roles in New York and Los Angeles working on shows such as The Andy Milonakis Show, Wanda Does it, and The Sharon Osbourne Show.

Bronfein is a member of the Board of Directors for Pratt Contemporaries, affiliated with Baltimore City’s largest public library system. She is also on the Board of Directors for the Pearlstone Center in Baltimore, MD.

In 2017, Bronfein was named to Baltimore Business Journal’s 40 under 40 list and to Marijuana Venture’s “Women to Watch”.

She received her Bachelor of Arts in Electronic Media from The George Washington University and went on to receive her MBA from the NYU Stern School of Business.