Troy Kaplan

Director of New Markets

Troy Kaplan, Esq., Verano Director of New Markets, is the nation’s most successful cannabis license application writer, authoring winning cannabis license applications for 150+ operations across 15 US states and territories. The State of NJ recently awarded Verano one of the six new cannabis licenses for New Jersey. 

He has extensive, real-world experience in the medical and recreational cannabis space as an attorney in California, New York and New Jersey, and as a licensing and regulatory consultant across the US and Canada, successfully advising dispensaries, cultivators and processors in many of the most highly-regulated, state-run medical and recreational cannabis jurisdictions in the world. A respected leader in the industry, he is actively sought by lawmakers and program regulators to draft proposed cannabis legislation and regulations and he is an in-demand speaker, moderator, writer and board member for cannabis and law industry conferences, seminars, journals and professional organizations.