Founder, CEO & President
Dasheeda Dawson is The WeedHead™️ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historical Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the “rebranding” of cannabis as medicine for mainstream market adoption. From Target to THC, she has 15+ years of business development, strategic management and digital marketing excellence while leading teams for United Way, Target, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University.
Founder, CEO & President of MJM Strategy, a digital-focused strategy and management consulting firm in the cannabis industry, Dasheeda is the author of How to Succeed in the Green Rush, a top-selling workbook for entrepreneurs, contractors and professionals looking to transition their skills into the legal cannabis industry. Originally conceived to document her experience, The WeedHead™️ brand has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and Strategic Advisor for Flora - California Prime.