Cannabis has been deemed essential during our nation’s critical public health crisis because its medical value can no longer be denied. Experts have long predicted that legalization will bring dramatic growth on the East Coast as the consumers in a large underground market choose to purchase from licensed operators that grow better-regulated and more-effective products. This market touches so much more than plant consumers - your business will be affected by new operations in the state. The cannabis industry brings a wealth of opportunity for ancillary services, professional experts, supply chain leaders, and thousands of job-seekers in new markets.